Turkish Airlines has presented the new image of the uniform of its cabin crew, some designs that will begin to be used in the new airport of Istanbul (Turkey).
Inspired by many of the classic elements of the country’s design and culture, the new uniforms fuse the most traditional patterns of artisanal glassware, ceramics and Turkish calligraphy, with contemporary textures and details.
The collection combines the shapes and colors of the Bosphorus, with a new “detail of fluidity”, created with the aim of representing the energy that flows through the capital, uniting East and West.
The international airline has joined the couture designer Ettore Bilotta, based in Milan, to develop the new and dynamic design of the uniform, “announcing a new era and identity for the brand.”
In deep red and anthracite gray tones, the collection includes hats, gloves, dresses, bags and accessories that adapt to long-distance flights and to different climates. The uniforms of cabin, of the pilots, of the cooks on board and of the services in earth will be united under a same perspective of design.
To launch the new image, the company has also partnered with the famous British photographer and artist Miles Aldridge, who has captured through his camera the new collection of cockpit uniforms from Turkish Airlines, in the most emblematic places of Istanbul.