TripAdvisor has defended that only 2.1 percent of the opinions received in the hotels of its platform in 2018 were fraudulent, in response to the report published by the Organization of Consumers and Users (OCU), which assured that the page contained a 6 , 2 percent of interested ratings.
In a statement, the platform has denounced that «OCU methods are not reliable for identifying false opinions», since they omit «crucial data» such as IP information, location or the device from which the valuation is sent.
The travel content website has argued that «the type described in the OCU report is extremely rare on TripAdvisor,» and that in 2018 only 3 percent of fraud attempts were identified as paid opinions due to «posture. aggressive and proactive «of the company.
«Last year we prevented more than one million false criticisms from reaching our platform, and since 2015 we have stopped the activity of more than 100 paid opinion companies worldwide,» the company added.
On Tuesday, OCU has published a study in which it has denounced how 75 Chinese companies use false valuations as a method to give more visibility to certain products. According to the organization, at least 8.4 percent of the products analyzed on Amazon are affected by anomalous opinions and on Booking, 2.1 percent.