Tourism Costa del Sol will be present in more than thirty tourist fairs during 2019, both national and international and will execute almost 150 actions of different types to promote its tourism offer.
Thus, it will go to almost a dozen of multi-segment fairs, seven specialized in golf, four of tourism of congresses and incentives, two of elite and three of tourism of interior and nature; In addition to four events referred segments in positioning and four other emerging markets. In total, the Costa del Sol will be in 33 of the most important fairs in the sector, held in different cities and national and international destinations, and in which the attractions of the destination will be disseminated.
As indicated by the general director of Tourism Costa del Sol, Arturo Bernal, the forecasts for the national market during 2019 are positive and the public company wants to have a presence in the main fairs and events of national and international nature.
“The presence of the destination in such events is part of the entity’s Action Plan every year.This 2019, Turismo Costa del Sol has the objective of promoting the enormous possibilities of the province of Malaga as a tourist destination thanks to the potential of its segments” , stressed, stressing that the goal is to search “especially a tourist with high capacity in destination.”
The 2018 data handled by the entity already put on the table, as Bernal explained, “the need to find a quality tourist who leaves more income in the destination, and ultimately that means more employment generation.”
During this first quarter of 2019, Costa del Sol has already attended the Matka fair in Helsinki with a new Cognitive Intelligence system; Fitur, in Madrid, where he had a total of 450 meetings with professionals from the tourism sector; to the IMTM in Tel Aviv, where he presented an offer focused on culture, gastronomy and the interior; at the ITB Berlin, where he focused on the need to reinforce his brand image in the German market with training and communication actions with agencies and tour operators; and at the MITT fair in Moscow, where the tourist with high spending capacity was sought.
The intention is to be present at the most important fairs, both in the multi-segment and in those that refer to specific products. The idea is to continue working, Bernal reiterated, to promote those products that “just bring more visitors in the winter months.”