The Costa del Sol continues to establish itself as one of the favorite destinations for foreign students in Spain, having received a total of 16,692 students, according to the last report of November 2018; which is an increase of 17.6 percent. Therefore, Turismo Costa del Sol starts the year with nine presentations of the destination aimed at promoting language tourism.
Regarding its origin, the German market ranks first, followed by the United Kingdom and Italy. In a second group are the Nordic countries – Norway, Sweden, Denmark and Finland – as well as the Netherlands and France.
The general director of Tourism Costa del Sol, Arturo Bernal, has indicated that “the province of Malaga continues to position itself as a leading destination for language tourism attending the offer accredited by the Cervantes Institute and the loyalty to the destination that the students show us, who arrive to learn Spanish to the province of Malaga, as the group of young people from Italy that we have just received at Turismo Costa del Sol “.
Bernal refers to the past March 13, when a presentation on the destination took place at the Maravillas de Benalmádena School, focused on a group of twelve students of Italian nationality who are taking a Spanish course.
The next presentations will be directed to the students of the Maravillas School (April 3); Enforex students (March 19 and 29) and Debla students (March 14 and 26, April 16).
Previously and following the strategy initiated in previous years, last January 21 took place at the headquarters of Tourism Costa del Sol a presentation on the destination and the body addressed to a group of three German students who were studying Spanish with an Erasmus + scholarship at the Maravillas de Benalmádena School.
These students, who were doing internships in various companies in the tourism sector in Germany and were in the province for a period of three weeks, had the opportunity to see first hand not only everything related to Tourism Costa del Sol, but also the tourist offer of the province.
On the other hand, on January 29 a presentation was made to a group of 43 Italian students from the Debla School of Languages (Málaga) about the entity and its main promotional actions, as well as the unique features that differentiate the Costa del Sol from other destinations.
Similarly, continuing with its Action Plan strategy, Turismo Costa del Sol prepared a calendar of presentations for the first quarter of 2019 in order to strengthen the promotion of this segment, making known the operation of the entity, as well as the tourist offer of the destination, have explained through a statement.
They have highlighted the economic impact generated by language tourism amounts to almost 112 million euros and generates around 1,510 jobs. In addition, it is one of the tourist segments that generates a greater degree of satisfaction and loyalty among visitors.
The language segment marries perfectly with the segmentation strategy of the entity, as Bernal said, who has indicated that “It should be noted that language tourism in Costa del Sol is strong in the summer months thanks to the wide range of accredited by the Cervantes Institute, the good weather, the beaches and the great leisure offer, this allows Costa del Sol to become one of the main destinations for learning our language in Spain “.
Foreign students choose the Costa del Sol as an idiomatic destination thanks to the great offer accredited by the Cervantes Institute, since the province has about half of the centers accredited by the Institution of Andalusia and 15 percent of the total from Spain.
Thus, Bernal has valued the enormous weight of this segment and has detailed that “without a doubt, the Costa del Sol has shown its enormous potential to seduce students who come to our province to learn Spanish and enjoy a complete and varied offer. This potential must continue to increase, especially in the off-season. ”
For this reason, he said, “we want to reinforce language tourism because of its interest in the multiplying effect it generates, since it not only attracts family members, but also loyalty of the tourist who comes to learn our language. In this we work tirelessly, in fidelizing them with presentations such as the one made to make them feel at home, “concluded Bernal.