Tourism Costa del Sol continues to promote its actions to promote the Costa del Sol in emerging markets, with special emphasis on products such as luxury, wine tourism and shooping, this time receiving an important group of Middle Eastern Influencers, who have met especially in the interior of the province of Malaga.
In this sense, one of the objectives of Turismo Costa del Sol in 2019 is to reach strategic markets such as the Middle East, Latin America and Asia Pacific, which are a great opportunity because they are markets in continuous growth, high purchasing power and travelers who They are not seasonal and they have a high spending capacity.
One of the main objectives is, in addition, to encourage the opening of new routes between these emerging markets and the Malaga Costa del Sol Airport, as well as achieve the capture of markets with greater average stay, and that help in the seasonally adjusted destination, as they have specified from Turismo Costa del Sol through a statement.
In the same way, they have added, they have a greater motivational diversification not only exclusive of the sun and beach product, and they allow to break the dependence of our main markets: Spain, United Kingdom and Germany.
Tourism Costa del Sol has just carried out this summer an action in Ronda, aimed at the Middle East markets, with two important Influencers such as Lama Alakeel (Saudi Arabia) and Dana Hourani (Lebanon), and the participation of the El Corte marketing team English, who enjoyed an excursion and guided tour of Ronda, as well as lunch at the Bardal Restaurant. All this focusing on the promotion of products: gastronomic, shopping, shopping and lifestyle.
Thus, in addition trips with opinion leaders, influencers and journalists are a very important tool to publicize Malaga and the Costa del Sol to prestigious media outlets, first line in their countries of origin.
These actions are carried out in some cases in collaboration with different administrations, such as Turespaña and Turismo Andaluz, and in others, own resources are used and always thanks to the co-responsibility of entrepreneurs in the Costa Rican tourism sector, without which these actions would not be feasible.
The general director of Tourism Costa del Sol, Arturo Bernal, explained that “it is very important to achieve a wide presence in national and international media, trying to make it positive and achieving the response of the most important opinion leaders in the world with the objective of influencing the strengthening of the brand “.
“Achieving a good reputation and maintaining it is the main premise that a destination must have in order to remain in the front line. The value and impact of a positive assessment, by the main leading opinion prescribers at national and international level, on our destiny It is priceless, “Bernal concluded.