The Chinese conglomerate Wanda plans to invest 12,000 million yuan (1,740 million dollars or 1,530 million euros in exchange) in a tourism project to build in the city of Yan’an, in the province of Shaanxi, a theme park dedicated to communism in China, according to the online newspaper ‘online’ Caixin.
The project will occupy 1.3 square kilometers in the Gaoxin district in central China, and about one third of the total investment will go to entertainment, including educational elements and the creation of “a tourist town” with a theme inspired by the well-known one like the Great March (1934-1935), the trip through the interior of the country in the flight of the troops of the Chinese Red Army.
The Great March, what was called a strategic retreat, is fundamental to that tradition and has in Yan’an the end of that journey, when they fled from the ruling nationalists at that time.
Construction will begin early next year and is expected to be completed in 2021, just in time for the centenary of the founding of the Communist Party of China.
The complex responds to the growing trend of the development of ‘red tourism’ in China to recall the history of the Communist Party during its formative years.
Wanda’s investment occurs, according to Caixin, when the company, once globalized, begins to have a “more internal” vision, following pressure from the Chinese government on the big conglomerates to contain investments abroad, burdened by too many debts after big purchases.
One of the other major projects of the company has been the development of a similar cultural village in Danzhai, in the province of Guizhou, another relatively poor area of China.