Pestana Hotel Group will inaugurate at the beginning of 2019 its hotel ‘Plaza Mayor in Madrid’, under the ‘Collection’ logo – the ‘premiun’ brand of the Portuguese chain -, after an investment of eleven million euros in a project, which It has led to the recovery and transformation of spaces in the two historic buildings where it is located: The House of the Carnage and an old fire station.
The average income per room (Rev / Pair) will be about 200 euros and it is expected that the main markets of the hotel are international tourists, especially North Americans, British and Germans.
The head of Development and Expansion of the group, José Roquette, explained that this will be the first hotel of the brand in Madrid (which will join in 2020 one of the line CR7 / Lifestyle located in Gran Via) and the second in Spain after that of Barcelona, fulfilling the “obsession” of the group for entering the Spanish capital.
The person responsible for the recovery project, Carlos Hernández-Carrillo of Estudio B76, has indicated that the hotel will present a compensation between the rooms and the “leisure” spaces, which shows that it is not only aimed at the hotel’s clients, but also to all visitors to the Plaza Mayor.
The rooms have been decorated in a contemporary way respecting the urban and historical location. Thus, all facilities, such as the restaurant, cafeteria, terrace, pool or spa will be fully accessible for people who are not housed in it.
The process of restoration and recovery of heritage has maintained the original essence of this building of the seventeenth century, so that the customer can check “with their own eyes” that is in a historical construction.
The Portuguese hotel chain, in which Cristiano Ronaldo participates, will invest 200 million euros for the opening of 20 new hotels in the next five years, an offer of 3,500 new rooms.
The group, which operates with a hundred hotels operates under four brands ‘Hotel & Resorts’, ‘Collection’, ‘Pousadas’ and CR7 / Lifestyle in which CR7 participates – is focusing its activity in its country of origin, with a investment of 44 million euros for the recovery and adaptation of buildings, a market in which it plans to open ten new establishments.
According to Roquette, “the greatest strength” of the group is the experience it has in recovering historic furniture to convert it into hotels, which fulfills a double function, both cultural and property revaluation.