The global cruise industry meets in Madrid to discuss the great challenges of the sector

The global cruise industry will meet this week in Madrid at the International Cruise Summit 2019 to discuss the great challenges of a sector that has closed 2019 with a new record of 30 million passengers. A total of 22 new vessels are expected to be put into operation in 2020, which is practically two ships per month.

This ninth edition seeks to help strengthen the image of Spain as the second European cruise tourist destination, fourth European issuing market and position Madrid as one of the best European meetings tourism destinations, as the headquarters of the main international congresses.

For two days, on November 27 and 28, the International Cruise Summit (ICS) will gather in Madrid senior international managers of the world’s leading shipping companies to analyze the situation of a constantly expanding sector. The sector is still booming, with an order book of 112 new ships until 2027.

However, the industry faces challenges and stereotypes. At the Summit it will be discussed, on many other issues, to what extent cruises have been the cause of tourist overcrowding in large cities. The environmental challenge and the industry’s commitment to a zero future of emissions will also be part of the debate.

Senior executives, international shipping companies, port authorities and companies and industry experts will be present at one of the cruise congresses considered to be the most important in the world. In the ICS all these agents converge together with companies interested in entering this industry, exercising the Summit of facilitator of possible business alliances.

The event will be attended, as guest of honor, by the CEO of TUI Cruises, Wybcke Meier. Within the section of the ICS talks, Emre Sayin, president of the world’s largest port and terminal manager, Global Ports Holding will also give its vision of the management of ports and destinations. During the first day, the Summit will also be attended by Marta Blanco, who will expose the economic and business importance of the sector in the national fabric.

During the two days, several round tables and presentations will address topics such as’ The incipient transformation of the industry ‘,’ Gastronomy as a new product marketing axis’, ‘The vision, challenges and trends in shipbuilding’, ‘» Big Data: the new gold of cruise marketing ‘, or’ Sustainability in the tourist experience in ports and tourist destinations’ among many other topics.


More than 350 delegates from around the world will attend this event at the Meliá Castilla hotel in Madrid, which will feature speakers from the international senior management of Pullmantur Cruises, Costa Cruises, Norwegian Cruise Lines, Carnival UK, Royal Caribbean, Silversea, TUI Cruises , Cruise & Maritime Voyages, Saga Cruises, Fred Olsen, Marella Cruises, Princess Cruises, Crystal Cruises, MSC Cruises, Blue World Voyages.

In its commitment to business sustainability, there will be reserved spaces to deal with the management of mass tourism, the cycle and contribution of the cruise business to local economies or the detailed analysis of new ship orders until 2027.

The ICS will repeat the ‘Executive on Executive’ section. In her second year, she will have two great executives as Tine Nathalie Oelmann, director of destinations and operations of TUI Cruises and Jacqui Nobile, head of services and operations of Marella Cruises. Both will maintain a relaxed talk without moderator about their experience, vision and cooperation.