The Costa del Sol will maintain the arrival rate of British travelers in the next five months, according to a report by Tourism Costa del Sol on the forecasts of air seats to the province on board several airlines; with a 0.5% drop.
The president of Tourism Costa del Sol, Francisco Salado, present this Monday at the opening of the World Travel Market (WTM) in London, stressed that this edition is “very special, historical” to which the Malaga destination comes “with more strength than ever. ”
In this sense, Salado has indicated that “for Costa del Sol Tourism, going to the World Travel Market is key because we talk about the main international tourist issuing market that we want to take care of especially in 2020”.
In addition, as stated by the president of the entity, “to date there is no indicator or indication that the ‘brexit’ is negatively affecting the arrival of British travelers to the Costa del Sol, but quite the opposite.” Nor, he added, seems to affect the coming months.
In his opinion, there are many factors that can condition the tourist behavior of this market, United Kingdom, towards Malaga, Spain or any destination in the world, citing the Thomas Cook crisis, the deceleration of the global economy and the devaluation of the pound or the evolution of the deadlines for leaving the European Union.
“Despite everything we have to say that the Costa del Sol maintains the forecast of arrival of tourists to the Costa del Sol between November to March 2020”, added Salado, who has alluded to what the Costa del Sol Tourism report estimates that a similar volume of British tourists will be touched to the Malaga destination than in the same period of the previous year.
In quantitative terms, according to the forecasts made, in those five months about 826,000 seats will be offered on the planes that make the journey from the different British airports to Malaga.
In the same period of the previous year, 830,000 seats were put on the market, which means a decrease of less than 4,000 seats (-0.5%), which according to the president of Tourism Costa del Sol “will not affect the potential British demand “.
According to the aforementioned report, London and Manchester, the two main emitting cities, decreased 3.6% and 2.4% respectively. The cities of Glasgow (33.5%) and Nottingham (19.9%) grow exceptionally. Belfast (-25.3%) and Cardiff (-33.2%) descend and Norwich is no longer connected to Malaga.
Salado has advanced how Tourism will be present at the fair during these days and has indicated that they will maintain “an intense agenda of meetings with the main tour operators and British agents”.
Highlights include the entity’s meetings with Jet2.com, with Travel Counselors, one of the main travel agencies, ABTA, with TUI, IAGTO, British Airways, Expedia, Your Golf travel, Norweiang, and Skyskanner, a flight comparison platform among other.
The company has its own stand in addition to the one located in the exhibitor of Andalusia and is accompanied by more than 60 entrepreneurs to close agreements. In addition, bet again on cognitive intelligence through the development of an ‘Eye Tracking’ system in the stand.
This ‘Eye Tracking’ or “look tracking” of all the people captured by the cameras, is a tool that allows the facial recognition of emotions of these people, with the aim of plotting the permanence in the stand, as well as the influx of people who interact with any element of it, among other actions, Salado explained.
The implementation of this system is a “great technological advance for the data collection of Tourism Costa del Sol, but it helps to discover the strengths or weaknesses of the strategy to improve participation in future fairs.”
ACTIONS IN THIS MARKET IN 2020
Among the actions that the entity has designed for 2020 are familiarization trips with specialized media in destination to promote Costa del Sol; with travel agencies and tour operators; of bloggers at destination; Comarketing actions, with tour operators and airlines as well as actions aimed at the final consumer, such as in London ‘Be to see’ or presence in the most important fairs of the different segments such as golf, congresses and meetings, nature, etc.
The British market continues to be the most important for the Costa del Sol. Andalusia leads the reception of British tourists on the peninsula, and within Andalusia two out of three British hotel travelers choose the province of Malaga, 64.4 percent.