The Costa del Sol has been present for another year at the ILTM Cannes fair held from 3 to 6 December at the Palais des Congres de Cannes, with the aim of “continuing to position our luxury offer and the Elite brand to the main Buyers from international markets, propose door-to-door actions and training, expand BBDD of specialized contacts in the segment and inform of the news of the destination in that segment “.
This has been reported by the Director General of Tourism Costa del Sol, Arturo Bernal, who recalled that following the Tourism Costa del Sol Elite Action Plan, the destination attended the 17th edition of the fair considered as the main one dedicated to the segment of luxury in Europe under the umbrella of Turespaña, including in its stand a work table in which the people in charge of the delegation of Tourism Costa del Sol developed an agenda of between 40 and 45 pre-established appointments spread over the three days.
During the same, the entity could state that “the Costa del Sol is a magnificent reference for elite tourism, which shows the wide range that is deployed throughout the province of Malaga”, has pointed Bernal.
At this point, the CEO has recalled, through a statement, the profitability of this type of luxury tourism, because “it is a tourist profile that has never been affected by the crisis, on the contrary,” he said, at the same time that it has underlined its “total independence of issues related to seasonality, something that generates a special harmony with our firm work in promoting the Costa del Sol as a destination for the whole year”.
The Elite segment receives around half a million tourists of different nationalities every year and the average expenditure they generate is more than 600 euros per day.
The French market is also one of the most important international issuers for Tourism Costa del Sol, as it was the one that grew the most, with a 12 percent increase in the number of hotel travelers in October 2018.
Specifically, during the first ten months of the year, the destination received the visit of 343,495 French, 14.1 percent more than the same number of the previous year.
The participation in the most important tourism fairs around the world “allows us to continue working on the knowledge and improvement of the reputation of the Costa del Sol brand, promote commercial partnerships with professionals in the tourism sector and work on the segmentation strategy to continue advancing in the management of seasonality, loyalty to visitors with a customized product always with a destination policy focused on sustainability, economic, social, cultural and environmental, “Bernal added.
The Elite segment has an important weight in the tourist offer of the Costa del Sol, whose promotion in fairs occupies 13.6% of the total budget of the promotion of said product.
Specifically, Turismo Costa del Sol has invested 26,000 euros in participation in fairs aimed at this segment in 2018 as ILTM Tokyo which was held in the first half of the year and Virtuoso Travel Week Las Vegas in the month of August, in which the Costa del Sol held professional meetings establishing contact with more than 450 travel agents from all over the world, who were offered support in relation to possible opportunities, as well as a presentation on the recent novelties and offer of the elite segment of the destination.