The wine show will have the presence of more than 550 companies and 40 designations of origin
The first edition of the Barcelona Wine Week (BWW) will seek to increase the «international prestige» of Spanish wines, with a show focused on the professional public that will be attended by more than 550 companies and 40 designations of origin, in which It will show an extensive offer of wines from practically all the autonomous communities of Spain.
This was explained on Tuesday by the president of BWW, Javier Pagés, together with the general director of Alimentaria Exhibitions, Antoni Valls, and the project manager of BWW, Marta Macías, in the presentation of the event that will take place in Hall 8 of the enclosure of Montjuïc de Fira de Barcelona from February 3 to 5.
The new show, which is organized by Fira de Barcelona through the Alimentaria Exhibitions society, will bring together and value the variety and quality of offer of the different Spanish wine areas, accommodating all types of wineries and specialties.
The show will allow the Spanish industry to project to the world the excellence and diversity of its wines, in addition to showing the work and effort in innovation they are making to diversify their products and adapt them to different markets, «said Pagés.
For this, the contest will have a wide territorial representation: the vast majority of the autonomous communities will be represented, as well as 40 designations of origin from all over the territory and more than 550 companies will exhibit their products in the hall.
SPAIN IS A LEADER IN EXPORT
With the largest cultivation area dedicated to the vineyard – approximately 1 million hectares – worldwide, Spain occupies the first position in wine exports, with more than 21 million hectoliters per year, according to the Spanish Market Observatory Wine (OEMV).
«We are the country that exports the most wine in the world, but we lack that part of value. From the fair we want to increase this value and publicize this incredible offer of wine that we have in our country,» said Pagés.
To achieve this, the show has invited about 300 international buyers «high level», considered strategic for the sector and of which 50% invoice more than 2 million euros a year, he explained.
AN EXPERIENCE FOR THE FIVE SENSES
«We seek that the activities of the hall observe the wine from all angles to provide the most complete experience possible», with a program of activities that will associate the wine with the world of music, art, sculpture, literature or gastronomy, Macías has assured.
The lounge will have training spaces, where wine experts will make presentations and talks to publicize the latest trends in the sector, as well as a tasting area in which renowned restaurants will create tapas that will pair with wines presented in the lounge .
There will also be an area dedicated to cocktails; a bookstore with a space to relax by consulting specialized books and a table of sinesthetic tastings that will show how music can influence the taste of wine.