Spain among the four European markets that drive tourism in Germany

  • The Spanish market exceeded for the first time in history the figure of 3 million overnight stays in German hotel accommodation.
  • Poland, Italy, Spain and Switzerland are the four European countries that grow the most in overnight stays.
  • Cultural tourism is the main driver of the German tourist offer, which in 2019 will be the leitmotiv commemoration of the Centennial of the Bauhaus.

Germany rebounds among the destinations preferred by the Spaniards for their escapes through Europe and this is shown by the figures. Overnight stays of Spanish travelers in German hotel establishments exceeded, for the first time, 3 million in 2018, as highlighted by Ulrike Bohnet, director of the German National Tourism Office (ONAT) for Spain and Portugal, during the course of the first online press conference organized by this tourist promotion entity.

«This is excellent news, especially if we look back to confirm that since 2011 we have registered an increase of 50% in the overnight stays of Spaniards in German tourist destinations», said the head of German tourism promotion. Bohnet pointed out that the results «are ahead of» what the statistics portray, since they exclusively include hotel accommodation with more than ten beds and leave aside other modalities of non-regulated accommodation, such as Airbnb.

Although Germany is making significant efforts to attract Asian and American travelers – who represent a high potential for spending – destination does not neglect the European market, its main issuer. Almost three quarters of international overnight stays in Germany come from Europe. In addition, this «domestic» market does not stop growing, with an increase of 4.6% in overnight stays last year.

«Spain is precisely among the four European countries that are driving this growth, with 255,000 additional overnight stays in 2018,» stressed Frank Bausback, responsible for Communication of the Office of Tourism. Ahead are Poland (371,000 additional overnight stays) and Italy (262,000), and immediately behind Switzerland (254,000).

The perspectives are, in addition, flattering. To the point that the German National Tourism Office trusts to raise up to 4 million in 2030 the overnight stays of Spanish travelers. «The keys to achieving this will be three: to diversify the range of tourist destinations and products available to the Spanish market; promote the events and unique events that Germany will host in the coming years; and continue working in close collaboration with the Spanish tourism industry and in the challenge of efficient digitization of marketing «, said the director of the Tourism Office.

Nine years of record figures

The results achieved by the Spanish market are not an isolated event in the balance of German tourism. The country accumulates nine consecutive years of record figures. The data of the Federal Statistical Office indicate that in 2018 there were 87.7 million international overnight stays in hotel establishments, 4.5% more than the previous year.

The growth of the German receptive was above the previous years, which had been closed with improvements of 3.6% in 2017 and 1.4% in 2016. The rise of new destinations and the good quality / price ratio of the offer Hotels have a lot to do with the unstoppable evolution of the German tourism sector. Berlin is still a city of enormous attraction for travelers, but many of those who have already visited the cosmopolitan German capital, feel interest and curiosity to discover other urban and natural enclaves of the country, from north to south, from the North Coast to the Black forest.

Holland, Switzerland and the USA they were the three strongest markets for German tourism, contributing 11.4 million overnight stays, 6.9 million and 6.7 million, respectively.

Also worth noting is the fact that Germany, with 59.3 million euros, consolidated in 2018 as the second destination in volume of travel for Europeans, behind Spain (66.6 million) and ahead of France (44.6 million). millions). In terms of business travel, Germany remains the heart of Europe’s business, with 13.1 million trips (+ 1% increase over the previous year).

‘German Summer Cities’: Germany as a cultural destination

Germany is the first cultural and urban destination of Europeans. Cultural tourism was the main motivation for the trip for more than 60% of Europeans who traveled to the destination in 2018, according to IPK International. In light of this percentage, it is not surprising that the German National Tourism Office is working this year on a major communication campaign under the slogan ‘German Summer Cities’.