Some 90 executives from Hilton, Meliá, Airbnb, IAG or CNN will speak at the WTTC summit with Obama

Around 90 senior executives of international companies and public officials from several countries, led by the former president of the United States Barack Obama, make up today, in a list still provisional, the assistants to the combre in Seville of the World Travel Council and Tourism (WTTC), in its acronym in English) to be held on 3 and 4 April.

This summit, according to recalls the Seville City Hall, combines a part of debates on the situation and prospects of international tourism with another analysis on the possibilities of investment in the destination.

Among the speakers are the former president of the United States Barack Obama, as already reported at the time; Christopher J. Nassetta, chief executive of the Hilton chain; the president of Iberia, Luis Gallego; the former director general of the UK Border Agency Tony Smith; the Minister of Tourism of Romania, H.E. Bogdan Gheorghe; the CEO TUI, Fritz Joussen; the CEO of Meliá, Gabriel Escarrer Juliá; the first lady of Kenya, Margaret Kenyatta; or AIG Travel executive Jeffrey C. Rutledge, to name a few of the top 90 executives or institutional managers attending the event.

Companies such as MasterCard, Visa American Express, UnionPay or Global Exchange Group will also be represented; technology companies related to the travel industry such as Expedia, Amadeus or Airbnb; airlines such as Air Asia; tour operators; the cruise industry; luxury tourism companies and financial corporations such as Empire State Realty Trust, Value Retail, KSL Capital Partners and Oliver Wyman; among others. Likewise, tourism orientation and planning brands will participate, such as TripAdvisor.

Along with members of the business world, senior tourism officials from several countries will participate, as well as representatives of key public institutions in the transit of tourists, such as the United Kingdom Border Agency or the US Department of Borders, as well as tourism institutions. and trade.

GLOBAL CHANGES IN THE INDUSTRY

“The summit in Seville will be full of key personalities within the world tourism industry and also for attracting investments and doing business, which is a great opportunity for Sevillian, Andalusian and Spanish businessmen,” he said. the councilor of Urban Habitat, Culture and Tourism of the Seville City Council, Antonio Muñoz.

The main theme of the presentations, panels or discussion tables will revolve around the global changes in the industry and tourist flows and how they are operated, a theme that the organization of the conclave has chosen for its appointment in Seville to link it to the commemoration of the fifth centenary of the first circumnavigation of the Earth, starring Fernando de Magallanes and Juan Sebastián Elcano as the first global experience.