He has been awarded in relation to three values: professionalism, communication skills and design.
Sixt located within its space the new and spectacular BMW 8 series, one of the latest world news of the Bavarian brand
The participation of Sixt in FITUR 2019 has been distinguished through the Best Stand Competition, organized by IFEMA, in this 39th edition of the International Tourism Fair. The Jury of these awards has made public the name of the winners in the different categories.
In the category of companies, the prizes to the Best Stands of FITUR have been for; Palladium Hotel Group (10E16), NH Hotel Group (10C05) and SIXT Rent a Car (10D02)
The evaluation criteria established met three specific values: Professionalism, the adaptation of the stand to the marketing needs of each product or service; Communication Capacity, in what refers to the identification of the stand with the image and the product or service; and Design, highlighting especially the degree of originality and innovation.
This year, Sixt has created a stand in which he has taken care of all the details without leaving anything to improvisation. Using its corporate orange color as the basis of the design and harmonizing the integral concept of the space, Sixt has handled perfectly all the elements of the set so that hostesses, counters, carpets, walls and furniture perfectly communicate the concept of belonging and linking to a brand that It is distinguished by its customer service. Integrated in the whole, Sixt has received its visitors with a careful and varied uniformity of its employees that combine orange and black, this as a complementary corporate color.
Estanislao de Mata, Managing Director of Sixt Spain: “It is a pride to receive this recognition that rewards the work of a marketing and sales team delivered to the Sixt brand. This stand is a reflection of the Premium quality with which we are committed and for which we bet in each of our 68 offices spread throughout the national territory. My congratulations to all those who this year have been linked to the FITUR 2019 project and who have made it possible. “
During the days that FITUR has remained open, Sixt has announced mobility services, as well as its large fleet of vehicles for holiday and corporate use. As it shows, Sixt located within his space the new BMW series 8, one of the last world-wide novelties of the Bavarian mark and that will arrive at the official dealerships during the next month.
In addition, Sixt has had an external stand to carry out a very special marketing activation and that has been a success; a contest with links to Social Networks. Inside an ample tent an Audi S5 Cabrio was placed so that the participants could put to the steering wheel of the convertible and take a photo as if they were driving with the wind blowing in its face, which was obtained with an air cannon that blew with extraordinary strength. In addition, an automatic photography system made the contestants a snapshot that they received automatically through e-mail and that could also be carried on paper as a souvenir.