SiteMinder, the world’s leading hotel attraction platform for the hotel industry, today announced that it has exceeded A $ 100 million in recurring revenue and plans to continue to focus all its efforts on its growth strategy over the next three years.
SiteMinder, the world’s leading hotel attraction platform for the hotel industry, today announced that it has exceeded $ 100 million in recurring revenue and plans to continue focusing all its efforts on its growth strategy over the next three years. It will continue its process of international expansion and look for new sources of income that will help complement the breakthrough software as a service model (SaaS) that has placed it among the 20 pioneering Australian companies in the technology sector.
SiteMinder began its journey in Sydney in 2006 at the hands of its two creators and founders, Mike Ford and Mike Rogers, who currently perform their functions within the leadership team of the company as general manager and technical director (CTO), respectively. In a few months they got their first 100 clients and, in just four years, established their first international office in the United Kingdom. Today, SiteMinder is the leading cloud hotel distribution programs company in its category and offers its services to a client portfolio of more than 35,000 hotels in 160 countries, with several offices located throughout the world, in addition to manage more than 87 million reservations each year.
Currently, more than 80% of SiteMinder’s revenue is generated outside of Australia.
Last year was decisive for the company after becoming the first global hotel technology partner of Airbnb, announcing notable collaborations with Ryanair and Comair Travel and welcoming TrustYou, the world’s largest traveler opinions platform, such as the 100th brand to be part of the SiteMinder Exchange ecosystem.
“The experience since the initial concept emerged, which was born with the desire to help hotel establishments that otherwise could not have succeeded, to become a platform that has triumphed in the market has taught us a valuable lesson. And, in some aspects, we have only just begun. Our goal remains to offer more freedom to the owners thanks to a technology that makes their lives much easier and we aspire to achieve great achievements. I am excited to think about the opportunities that the future holds for us to consolidate SiteMinder’s leadership position together with a management team with so much experience behind us “, explains Mike Ford.
The growth that SiteMinder has experienced during the last three years has led the company to have several industry heavyweights within its management team, among which is the former director of operations of Xero, Sankar Narayan, whose responsibility as The current CEO of SiteMinder focuses on building an ecosystem that will attract a market that already has more than 700,000 hotels worldwide. One of the main objectives of Sankar is to find new sources of transactional income that boost the 38,000 million Australian dollars that suppose the hotel reservations that pass through the platform.
“Taking into account the great opportunities that the future presents, we do not want to fall into conformism,” says Sankar Narayan. “It is a pleasure to be able to guide SiteMinder’s strategy to continue to achieve successes through a process of global expansion that is much more profiled and with the leadership of our team. SiteMinder’s growth to date demonstrates that hotel owners around the world need simple solutions to help them cope with a market that has radically changed with the entry of new technologies, for better and for worse, knocking down many of them. the barriers that limited the tourism sector, but also increasing the expectations of consumers. We are more focused than ever on getting our customers to enjoy the freedom that technology can offer them, whether they are owners of small establishments or large hotel chains, for many more years. “