The tourist municipality surprised at FITUR 2019 with a performance on romantic tourism, which involved a couple dressed as bride and the mayor of the municipality, Lope Afonso
Puerto de la Cruz surprised yesterday at the International Tourism Fair (FITUR) by staging a performance in which a couple wanted to marry the mayor of the city, Lope Afonso, to present his new tourist product, ‘PUERTO DE LA CRUZ LOVE ‘.
During the morning this pair of actors, in which the bride was dressed by Marco & María, along with another characterized by travelers who enjoyed a romantic getaway, connected with the public of the Fair to explain why the Port is one of the cities who most love Spain
With this action, the destination wants to attract new Peninsular travelers, Canaries and foreigners who can celebrate their wedding, enjoy a romantic getaway or their honeymoon, addressing two specific targets that reside in cities with direct flights to Tenerife: over 45 years that celebrate second nuptials or anniversaries and young people from 25 to 35 years looking for in Puerto de la Cruz the ideal destination for a getaway or living a different romantic experience.
The City Council of Puerto de la Cruz has been presenting its offer at FITUR for several years through communication campaigns and creative strategies based on real people linked to the tourist town, which is why it also called FITUR to several couples who have maintained an emotional bond with the destination after enjoying their honeymoon or a romantic getaway, and who shared their experiences with the media.
In addition, continuing with the idea of giving their own portuenses the opportunity to become ambassadors of the destination, this year have been five couples the protagonists of the LOVE Puerto de la Cruz image campaign, which focuses on the promotion of the city as a destination for romantic tourism and that aims to attract different target audiences, and whose results can be viewed at visitpuertodelacruz.es