The Portuguese international tourism and leisure group Pestana Hotel Group has invoiced 450 million euros in its last fiscal year, 3.68% more than in 2018, increasing its gross operating result (Ebitda) by 5.88% more, up to exceed 180 million.
This was announced by the Director of Development of Pestana, José Roquette, during the presentation of the new hotel Pestana CR7 Lifestyle Gran Vía, who has highlighted the «obsession» of the group «grow with profitability and solidity, with a very strong control of the debt».
With an investment of 13 million euros, the new hotel, created under the CR7 Lifestyle brand in collaboration with the soccer player Cristiano Ronaldo, is located on the Gran Vía in Madrid and expects to open its doors next summer.
«Although the brand is maderense, the idea of the first hotel in collaboration with Ronaldo was in Madrid. It is intended for millennials, but also for other types of tourists,» said Roquette, who added that, although the Joint Venture It is shared, the Portuguese brings «visibility» to the group.
STRATEGY IN THE NEXT YEARS
The Development Director has also advanced the plans of the CR7 Lifestyle brand for the next five years, which will focus on the expansion of the group in Europe and the United States.
With an investment of 250 million euros and the creation of 3,500 rooms worldwide, in addition to the hotel located in Gran Vía, in 2020 they expect to open two other hotels in collaboration with the Portuguese star, in Marrakech (Morocco) and New York ( U.S).
Two hotels are also in the pipeline, which are expected to open between 2021 and 2023 located in Manchester (United Kingdom) and Paris (France). «The goal is to reach the 10 hotels with Cristiano Ronaldo,» Roquette said.
Among the next projects in Spain, the group expects to expand in historic cities like Seville and improve its offer in Barcelona, although they also propose the opening of resorts in the Canary Islands or the Balearic Islands. «We want to do it by guaranteeing a different product. It is not easy to explore these destinations, since they are controlled by large groups,» said Roquette.