MSC Cruises installs virtual personal assistants on their ships

MSC Cruises has launched ZOE, the first on-board virtual personal cruise attendant, which is ready to offer service to its passengers with technology that will make the experience more complete.

ZOE is an artificial intelligence device that has been developed in collaboration with Harman and Samsung Electronics. This device, which is available in all cabins, is activated by voice and will speak seven languages.

Among the utilities of ZOE is to answer hundreds of questions about the cruise, orient passengers on board or give information on boat services, as well as make suggestions and help reserve services.

The system will be available on board of ‘MSC Bellissima’ and, from now on, it will be incorporated to the new ships of the fleet, such as ‘MSC Grandiosa’ – which will be inaugurated in November – and ‘MSC Virtuosa’, which will enter in service in 2020.

The design of ZOE has advanced technology, such as integrated audio solutions with far-field microphones and a professional-quality speaker to provide the best sound experience. In addition, passengers can connect their phones to the device via bluetooth and listen to music in their cabin.

The tool is programmed and prepared to answer more than 800 of the most frequently asked questions on board, counting each of them with thousands of variants. Tests were carried out on the conversational designs, on ZOE’s natural voice recognition and its ability to transform speech into text and vice versa, in addition to many other tests related to behavior, experience and functioning.

The system is not designed to replace human interaction between crew and passengers, but to offer the latter the possibility of communicating and finding information comfortably, without leaving the cabin.