Marriott International today presented its three-year growth plan with which it plans to open 1,700 hotels by 2021, adding between 275,000 and 295,000 rooms worldwide, and return to its shareholders between 9,000 and 11,000 million dollars (7,940 and 9,709 million euros) ) in three years.
For this, it will pay between 1,900 and 2,000 million dollars (1,677 and 1,765 million euros) in dividends and will buy back shares between 7,600 million and 9,000 million dollars (6,708 and 7,945 million euros).
With this expansion plan of the American hotel giant, which operates more than 30 brands and acquired Starwood two years ago, it will reach 478,000 rooms, including the 214,000 rooms already under construction.
Marriott expects that the new room openings during this period will provide 400 million dollars (353 million euros) in revenues for 2021 and 700 million dollars (618 million euros) per year when they stabilize in their portfolio of establishments. In addition, he trusts that the income per available room (RevPar) grow between 1% and 3% in comparable terms per year until 2021.
The company expects its adjusted gross operating profit (Ebitda) to grow by an average of between 6% and 7% per year until 2021, with an improvement in comparable revenues of between 5% and 8% compared to 2018.
Marriott downgraded in January to a maximum of 383 million records affected by the theft of data from reservations made by its customers in hotels of its Starwood brand, from the 500 million initially identified, derived from the cyber attack suffered last November.
THE SUM OF STARWOOD AND A UNIQUE LOYALTY PROGRAM
“Starwood has made us a more formidable competitor, providing a more valuable loyalty program, brands with a strong appeal to the most loyal customers, owners and associates and excellent locations, particularly in the rapidly growing Asia-Pacific region, as well as significant synergies “, has been celebrated the president and CEO of Marriott, Arne Sorenson.
The group launched in January ‘Marriott Bonvoy’, the new brand of its loyalty program to unify existing until then in a single denomination (Marriott Rewards, The Ritz-Carlton Wagonlit and Starwood Preferred Guest). At the end of 2018, there were 125 million users.