Málaga capital closes its participation in the JATA fair in Japan with good prospects

The delegation has held a score of professional meetings under the Andalucian Soul brand that have supposed agreements

Málaga capital has closed its participation in the JATA fair in Japan with good prospects, an appointment that has gone under the brand Andalucian Soul that conforms with the cities of Cordoba, Granada and Seville and in which agreements have been reached with the Japanese tourism industry.

The tourist alliance has participated with an exhibitor inside the Turespaña stand, which is one of the most important tourist destinations in Asia. The Councilor for Tourism and Promotion of Malaga, María del Mar Martín Rojo, stressed that JATA is “one of the best showcases for the tourist offer of Malaga in Asia”.

During these days, before and during the fair, “intense work has been developed through meetings with industry agents, in workshops and through promotion at the stand, among others, which open the door to opportunities for Malaga within of a quality market such as Japanese. ”

Before the start of the event, the delegation held promotional meetings with the main agencies and tour operators of the country such as JTB, Miki Travel, HIS, Mikami Travel and Kuoni, and participated in a ‘workshop’ organized by Turespaña with more than 100 Japanese travel agents .

During his stay in the Asian country, the delegation has held a score of promotional meetings in which “very positive” agreements have been signed. Specifically, the agency Five Star has confirmed the creation of a new tourist package with a circuit for the cities that make up Andalusian Soul along with Barcelona.

In addition, a delegation of Mikami Travel, one of the most important tour operators in Japan specialized in the Spanish market, will carry out a ‘fam trip’ to learn about the Andalusian Soul tourist offer.

The Andalusian delegation was invited to a reception at the Embassy of Spain in Tokyo with the rest of the Spanish representations participating in JATA, which was attended by the Ambassador of Spain in Japan, Gonzalo de Benito Secades, and the director of the tourism office in Tokyo, Magí Castelltort.

To the growth prospects of Japanese tourists to Spain transferred by those in charge of Japanese industry, is added the increase in the frequency of Iberia’s direct connections between Spain and Japan, which will go from three to five weekly flights, significantly increasing the current offer of 90,000 places per year, and opening the door to new opportunities for the whole of Andalusian Soul.


The cultural, monumental and gastronomic offer of Andalusian Soul meets all the characteristics to meet the needs and expectations of Japanese tourists, a tourist with a cultural profile that, according to the Turespaña report, has one of the daily expenditure averages higher, 410 euros, and travels to Spain preferably in September, March and October, contributing to the deseasonalization of tourism.

The participation in JATA is part of a marketing plan that includes differentiated origin and destination actions, through which it attends specialized fairs, business days, familiarization trips, networking days, door-to-door visits and trips of press, among others.