The group will collaborate with the UIB to create a Chair of the Sea for students of marine ecology
The vice president of the Iberostar Group, Gloria Fluxà, announced on Friday that the chain has eliminated 200 tons of plastic per year from its hotels, replacing single-use plastics with other materials, within the ‘Wave of Change’ project of sustainable development and protection of the environment.
“We are very aware that this action will make our shopping basket more expensive, but we firmly believe that it will lead to the generation of value”, said Fluxà during his speech at the day ‘ODS empresas: challenges and opportunities for the private sector ‘, held at the Iberostar Cristina Hotel in Playa de Palma.
Thus, the plastic bottles have been replaced by glass bottles; the products of welcome -‘amenities’- of plastic, by dispensers ‘postconsumer’; the bags of the bins, by vegetable bags; laundry bags, by tissue bags; the mini-bar’s bottles and snacks now carry glass containers; Slipper bags are now made of natural fabrics; the plastic bracelets have given way to ecological bracelets; and the plastic coffee capsules have been replaced by biodegradable and compostable materials. The objective was to obtain “free rooms of plastic of a single use”.
Fluxà has indicated that this “new stage” is part of the Corporate Social Responsibility (CSR) of the company and is incorporated into the strategy, so that “it is not a declaration of intentions” but “a reality”.
The directive has stressed that 80% of Iberostar hotels are on the seafront. “Our heart is here in Mallorca, also our roots, and we have a culture deeply rooted in the sea,” she said, remembering that she is “granddaughter and great-granddaughter of ornithologists and zoologists”.
CÁTEDRA DEL MAR
In addition, Gloria Fluxà has advanced that on June 20 Iberostar will sign an agreement with the University of the Balearic Islands (UIB) to create a Chair of the Sea.
This Chair will support students of marine ecology so that they can carry out studies and research on sustainable fishing gear and the state of conservation of the seabed.
Fluxà has stressed that Iberostar is “willing to allocate resources and create jobs” because they believe it will have an “impact on local communities.” Likewise, he pointed out that the chain has a scientific advisory council that among other topics focuses on posidonia grasslands and coral regeneration.
Another axis of action of the program is the support to the sustainable fishing, reason why, after “months of analysis of consumption”, the group has decided to eliminate varieties like the blue tuna or the line of their menus.
Fluxà has acknowledged that this action “will increase the price of the product” but has called for “breaking barriers and generating new consumption habits” and “hinting” that alternative products “can be a gastronomic experience”.
Another aspect of the ‘Wave of change’ program is the awareness, through the “constant” training of employees, so that this responsibility “comes by conviction and not by imposition”; and also awareness of the smallest through the children’s activities in the hotels.
OBJECTIVES OF SUSTAINABLE DEVELOPMENT
For his part, the president of the Spanish Network of the Global Compact, Angel Pes, explained in his speech at the opening of the day that, to achieve the objectives of sustainable development, it is not enough “a department within the company” but ” a set of performance criteria that should inspire the strategy of the company itself “to” end up permeating the corporate culture of the entire management “.
Pes has also claimed transparency in organizations, indicating that 50 percent of listed companies do not publish any information that is not strictly financial; and the need to “replace the model of extract, manufacture, use and throw” by a circular economy model. “Much more drastic changes, such as the concept of refabrication, are still to come,” he said.
According to the president of the Spanish Network of the Global Compact, the objectives of sustainable development “are still little present in the annual reports of the companies”.
Pes concluded by saying that “what gives strength” to the objectives of sustainable development is that “it is not a discourse”, but “objectives, goals and specific metrics” to evaluate progress, as well as “is to have achieved the commitment of the United Nations”. “We play the future of our planet”, has ended.