Hertz launches the ‘British Collection’ in the United Kingdom, a new and exclusive thematic experience

  • The new ‘British Collection’ offers its customers the opportunity to enjoy luxury vehicles from brands such as Jaguar and Land Rover, as part of an exclusive experience available in three offices in the United Kingdom
  • The ‘Best of British’ experience not only offers the customer a special vehicle, but also an exclusive waiting room – where to enjoy a wonderful environment designed by the British contemporary art artist Lauren Baker, with designer furniture by Tom Dixon, arrangements flowers of McQueens, in addition to the latest novelty in non-alcoholic drinks of the British brand Seedlip

This unique experience also offers the option of pick-up service, unlimited mileage and personalized welcome service

Hertz Europe has just launched the ‘British Collection’ in the United Kingdom, offering a new and exclusive customer service experience, with the suite of services and products ‘Best of British’, and a personalized welcome service.

The new collection of premium vehicles offers the rental of high-end brands such as Land Rover and Jaguar, to enjoy exclusive rooms with a British theme, as well as a set of extra services, including optional pick-up service, driver additional and unlimited mileage, to further enhance the customer experience.

The ‘British Collection’ has been designed to offer a ‘premium’ experience from start to finish, with the ‘Best of British’ package, which offers a number of additional services. The client will feel that there is no better way to travel.


Among the models of vehicles to rent in this new collection are the Land Rover Discovery Sport and Jaguar F Pace, E Pace, XE and XF, from the Hertz offices at London Heathrow Airport, Marble Arch and Edinburgh Airport – with free additional driver and unlimited mileage included in the rate. For convenience, delivery and pick up at the airport terminal are also included in the package for Heathrow and Edinburgh rents, and the local pick-up and return service for Marble Arch. The three offices will have a special waiting room that the client enjoys a unique experience.

And, as part of the services offered by this new collection, customers can enjoy and relax in the specially designed waiting rooms under the theme «Best of British», with furniture from the interior design company Tom Dixon, and where you can enjoy the new ‘botanical’ drinks from Seedlip, the world’s first non-alcoholic spirits brand, a perfect choice for both drivers and passengers.

Hertz has also commissioned the first-level London florist, McQueens, the creation of a spectacular decoration in the room, using a selection of traditional plants and flowers from the United Kingdom that recreates a classic British garden. To complete the experience, the British artist Lauren Baker has designed a new lighting system for Hertz for the launch of the ‘British Collection’, representing the union of modern and ‘premium’ brands in the United Kingdom.

The launch of the ‘British Collection’ comes after the successful launch in Italy of the exclusive «Selezione Italia», last year.

Richard Davies, Executive Director of Hertz UK, said: «The launch of the ‘British Collection’ and its exclusive waiting rooms is a sign of Hertz’s ongoing commitment to offer our customers a personalized, unique and exclusive experience. The ‘British Collection’ is a novel offer of the highest quality, created under the premises of luxury and creativity. Working with talent together with exclusive British brands, we have managed to offer the client an adventure from our offices to the road. »

Additional Information

Customers who choose the ‘British Collection’ can benefit from the guaranteed brand and model service, which means that the reserved vehicle will be the one they will actually drive. Customers will have additional benefits such as the option to add a second driver to their reservation and have a local pick-up and drop-off service at no additional charge.

Reservations of the ‘British Collection’ must be made directly through Hertz.com, where the customer will enjoy the best rate guaranteed. Drivers must be at least 25 years old and present two credit cards. For more information, the terms and conditions are available at hertz.co.uk/britishcollection.

 All Gold Plus Rewards customers can enjoy Hertz Connect from rentals of a minimum of € 250. Hertz Connect is a portable device that offers 4G Internet connection, up to 30 minutes a day of free international calls, translation service and city guides. The Gold Plus Rewards program is free and offers its members the opportunity to earn points, special discounts and avoid queues at more than 50 offices located in the busiest airports in the world.