Google partners with the World Tourism Organization to advance the development of digital skills

More than half of the revenue generated by tourism in the EU comes from searches or reservations via the Internet

Google has partnered with the World Tourism Organization to promote knowledge, training and growth in the tourism sector in the new digital trends before the transformation process it is experiencing and the adaptation it needs to undertake.

The agreement was announced in an act, organized by the World Tourism Organization with the support of Google, which took place yesterday during the ITB in Berlin, the main international fair of the sector, and it was emphasized that the development of skills Digital is one of the top priorities of destinations across Europe.

Digital skills are of vital importance for the competitiveness of a sector such as tourism, which is characterized by technological change and the constant creation of new business models.

Therefore, the objective of this association is “to take full advantage of the tourism development potential and its contribution to sustainability”. “The agreement with Google is part of the special attention that the World Tourism Organization dedicates to training, skills development and employment, the common thread of all our initiatives this year,” said the secretary general of the organization. , Zurab Pololikashvili.

“Google is an Affiliate Member of the World Tourism Organization and this association shows that public-private collaboration is essential for tourism to reinforce its role as a vehicle for sustainable development,” he added.

According to Lutz Behrendt, leader of the travel industry, Google currently more than half of the revenue generated by tourism in the EU come from searches or reservations made on the Internet.

“We trust that, if we equip tourism ministries with the skills, tools and programs they need to market their products online safely, we will increase employment and income generation opportunities in the sector,” he said.

In a similar tourism program carried out in Greece by the technology firm, 68% of the participating companies confirmed that they had obtained concrete results from the training received, such as, for example, an increase in visitors to their websites or establishments. physical