The Canarian hotel chain GF Hotels, associated with Ashotel, is going to Lisbon this Wednesday to exhibit in the assembly of the European project Urban Waste, the first application of data intelligence and environmental communication with the client developed in the Canary Islands.
Called Be Green Life, this application will inform the guest about the energy impact of their actions during their stay in the hotels of the company. GF Hoteles is the only hotel chain chosen in the Canary Islands to present its sustainable innovation project in this European forum.
The application is in the development phase and its final objective is to place people at the center of the decisions made by the chain in energy efficiency.
Be Green Life was one of the projects presented this year to the tourism innovation contest IntraTEAM, an initiative promoted by FIT Canarias and Ashotel and financed by the Cabildo de Tenerife, with the collaboration of Ecoembes and Ecovidrio. As a result of the interest shown by GF Hoteles, the initiative has continued its development and the chain hopes to have it ready soon.
Urban Waste is funded by the European Commission and has 27 partners and 70 participants seeking solutions to manage waste in tourist cities. The entity in charge of coordinating projects in the Canary Islands is the Vice-Ministry of the Environment of the Autonomous Government. Among the Canarian members who also attend the Assembly of Lisbon include Ashotel and the Cabildo de Tenerife.
GF Hotels currently comprises five hotel establishments with the capacity to generate one million overnight stays per year. Four of the five hotels are located in Costa Adeje, in the south of Tenerife: GF Victoria 5 * GL, GF Gran Costa Adeje, GF Isabel and GF Fañab. The chain completes its accommodation offer with the GF Noelia, located in the center of Puerto de la Cruz.
The hotel chain is owned by Grupo Fedola, a family corporation with 100% Canarian capital. In its 60 years, the Fedola Group, chaired by Fernando López, has built a business fabric formed by more than 1,200 employees and 21 brands that reflect the firm commitment to diversity in the productive activity on the islands.