Emirates and Formula 1 have renewed the agreement they signed in 2013 to maintain their collaboration for another period of five years, until 2022, as announced by the airline in a statement.
The airline will be present at the 15 races that make up the Formula 1 World Championship in Europe, Asia, Australia, North America and Latin America. Although the renovation has been announced this Sunday, it has been underway since March, during the Australian Grand Prix.
Under this agreement, the brand identity of Emirates will be present in the races, in the activities that are carried out with the fans and in the ‘Paddock Club’ of Formula 1. In addition, the airline will allow the customers of its loyalty program ‘ Skywards’ use the miles they have accumulated to obtain “exclusive VIP experiences” during the races.