EDreams ODIGEO breaks record in March launching 130 new products

The eDreams online travel company eDreams ODIGEO has successfully accelerated its development delivery deadlines by 70%, which has allowed the launch of 130 new products in March 2017 and more than 1,000 in the last fiscal year, announces in a In which they celebrate the “successful” implementation of the new technology and product strategy, an initiative that has tripled launch rates.

This new process organizes the 400 internal developers in 50 autonomous teams that use advanced methodologies like Kanban to improve the skill in the development of the product. With this new approach, the company announces to its investors that it now has the capacity to execute up to 3,600 simultaneous tests every day.

The company has thus reduced the time between the conceptualization and launch phases of the product, which can be done in 15 minutes. This speed of development and scale are factors that have enabled the company to produce a wide range of ideas and innovate much faster than competitors, while saving significant resources and focusing its development capacity on product improvement and Services they offer.

Technology director Carstern Bernhard says that thanks to this new strategy, they can not only offer their customers access to a wider range of products, but they can also test their ideas with real users more frequently and more rigorously than their competitors.

For its part, the Director of Operations, Gerrit Goedkoop, has settled that the technology and product teams of the eDreams ODIGEO have taken great steps to realize their ambition: to be the largest e-commerce company in Europe.


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