Tourism Costa del Sol has recently collaborated in the organization of a familiarization trip organized by MeinPep / Touristik Aktuell in which a dozen travel agencies and German journalists interested in Golf and Spa products have visited the destination.
This action, which also involved La Cala Golf & Spa Resort, has been considered “very positive” by the general director of Tourism Costa del Sol, Arturo Bernal, who has indicated that it has served to “show the benefits of a destination in which can be enjoyed throughout the year to professionals who will then be responsible for marketing the offer of the Costa del Sol.
The most emphasized products were golf, health and wellbeing, highlighting the potential of the cultural and gastronomic offer of the Costa del Sol-Costa del Golf, with the objective of “offering additional arguments for the commercialization of golf packages and spa, “Bernal said in a statement.
During their stay on the Costa del Sol, German travel agents and journalists were able to play golf, enjoy the spa and the rest of the facilities of the complex located in the Malaga town of Mijas, complementing this trip with different visits and experiences in the destination.
What is involved is, according to the general director of Tourism Costa del Sol, “to offer more and more personalized experiences to visitors in order to achieve a high degree of satisfaction and loyalty, which is our main objective”.
This trip aimed at German travel agents and journalists allowed “to support the promotion work with a continuous training of the professionals of the sector to continue being leaders of quality and to sell our product with a full knowledge of the offer that we have”, Bernal has remarked.
This action acquires a greater prominence in markets such as Germany, since it is one of the “priority areas” for Tourism Costa del Sol, becoming the third largest issuer of international tourists followed by countries such as the United Kingdom and France. Specifically, in 2018 the province of Malaga was visited by 317,280 hoteliers and apartments from Germany.
The representatives of the German market saw first hand the potential of the Costa del Sol golf segment, which with more than 70 has become a paradise for all those passionate about this sport.
In fact, the Costa del Sol has been consecrated, as stressed Bernal, “as the first European destination for golfers because our climate allows you to play golf throughout the year, which is why more and more athletes choose this destination to enjoy your holidays and the varied offer you have. ”
In this promotional action, the products of Sabor a Málaga were also announced and the emphasis was placed on gastronomy, one of the main motivations of the customers who visit us.
These types of actions are part of the Costa del Sol Tourism Action Plan and, according to Arturo Bernal, “combined products such as those that have been promoted are in line with the segmentation strategy that seeks to continue advancing in the management of seasonality by loyalty to national and international visitors with a customized product, attending prestigious opinion leaders in their respective areas of influence “.
“The keys that have served to consolidate the prestige of the Costa del Sol as one of the reference destinations to celebrate national and international events are the quantity and quality of sports infrastructures, to which the magnificent connectivity and multitude of complementary services to meet the demands of increasingly demanding visitors “, Bernal detailed.
In addition, he has highlighted the “momentum” of new professional and amateur tournaments that have been “key to consolidating the growth of golf as one of the most profitable tourist segments for the destination.”