The hotels in the city of Alicante reached an occupancy of 89.7 percent in July, the highest of this 2018, which, however, represents a fall of 2.6% with respect to the data of July 2017 (92 , 3%), as detailed by the Provincial Association of Hotels of the Province (APHA).
In a statement, the employers have stressed that although this year there has been a drop of 2.6 percentage points, the figures of last month have been better than those recorded in 2016.
“This situation is not new, the occupancy figures registered every month since May have been lower than those recorded in 2017”, have detailed and have pointed out that this is a trend has to do “both with the recovery of sun destinations and beach of other Mediterranean competitors, which have launched aggressive commercial offers, such as the lack of control over the growing illegal tourist offer in Spain “.
For the employers, “it is essential to strengthen the promotion in the national and international markets and to bet on the quality of the sector, for which it is urgent to act in the eradication of the intrusiveness in the accommodation”.
The data of Alicante has been transferred to the rest of the municipalities so that July closed with a global occupation rate of 84.7%, lower than that registered in the same period of 2017, which stood at 86.8%.
The best occupation of the month was in El Campello, which reached 94.2% and in Xàbia (92.8%). In addition, the interior accommodations stand out, which have increased their occupancy by 6.6 percentage points compared to July 2017, as well as Orihuela, which has added 2.2 points.
In contrast, the worst figures have been in Santa Pola, which has reduced its occupation by 14 points, as well as in the area composed of Sant Joan d’Alacant and Mutxamel, which have done so by 10.8 percentage points.
“The analysis of the data accumulated since the beginning of the year reveals a positive evolution in July thanks to the inertia of the first months, with a result of the occupation of 75.1%, an average that is still 0.4 points above of 2017 for the same period, “they have stated.
Regarding the origin, the foreign demand has concentrated 65.7% of the travelers, while the national demand has reached 34.3%. Among the emitting countries, the United Kingdom stands out (15,153 tourists), Norway (7,609) and France (5,174).
Of the tourists from the rest of Spain, those coming from Madrid (12,202), the rest of the Valencian Community (6,483), followed by Castilian-La Mancha (6,489) and those coming from Catalonia (3,355) stand out.