Six language tourism agents from Poland, Russia, the United Kingdom and the United States have participated until Sunday in a familiarization trip organized by the Tourism Department of the city of Malaga with the collaboration of the Spanish Tourism Offices of the respective countries of origin and the New Association of Spanish Centers of Malaga (Nacem).
This promotional action is part of the II Malaga Education Week (MEW), an outstanding meeting focused on the language tourism industry with Malaga as an international destination for the study of Spanish and which is taking place these days in the city.
The Councilor for Tourism and Promotion of the City, María del Mar Martín Rojo, has indicated that they are professionals who have never worked before with the Malaga destination and «thanks to this familiarization trip, not only will they have the opportunity to know the quality of the Spanish schools in the city, but also we will introduce you to the richness and diversity of our cultural offer, a differential value when choosing Malaga as a destination to learn the language. »
The Tourism Area has prepared a program for these professionals to visit the most emblematic places of the city during the five days of stay. Thus, they will know the mix of the commercial, hospitality and cultural offer of Pier 1 and Pier 2; the maritime area of Pedregalejo, where a large number of language centers are concentrated, and will have guided tours of the historic center and Soho.
The program also includes the monumental offer with visits to the Alcazaba, the Roman theater, the Gibralfaro Castle and the Nuestra Señora de la Encarnación Cathedral, as well as some of the main exponents of the capital’s museum offer: the Carmen Thyssen Museum, the Picasso’s Birthplace, the Picasso Museum, the Pompidou Center, the Museum of Malaga and the CAC.
According to the latest statistics of the sector, the Polish, American and British students each represented, respectively, the six of the total of almost 17,000 linguistic tourists that the city received in 2017, while the Russians accounted for one percent.
Therefore, the markets of origin of these agents represent almost 20 percent of the students who learn Spanish in the city, an increase of seven percentage points compared to the 13 percent that this set of markets represented in 2016.
This Thursday another 18 agents from Belgium, Ukraine, Germany, Russia, Australia, Turkey, Hungary and the United Kingdom who have been knowing Andalusia, joined the trip to Malaga as a prelude to their participation in the international workshop ST Alphe Spain.
Between January 14 and 20, 2019, the second edition of the Malaga Education Week is taking place. This year has included teacher training days (14-15 January); the II Spanish Congress of Málaga (January 16); the ‘fam trip’ in the city of Malaga for multi-market agents; and Andalusia (Sevilla-Cádiz-Málaga) in which 18 agents participated. This Friday the fifth edition of the ST Alphe Spain Conference will be inaugurated at the NH Málaga hotel, which will last until Sunday.
The Study Travel Alphe Conferences are events for professionals in which educators come face to face with quality agents. It is one of eleven events organized by the British company StudyTravel internationally in cities such as St. Petersburg, Istanbul, Taipei, London, Sao Paulo and Tokyo. The one from Málaga is the only one in Spain.
The attendance forecast exceeds 400 delegates from some 37 different countries. Málaga will have a table in the ‘workshop’ with more than twenty meetings with agents from different countries.